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Bit 2020

International tourism and travel exhibition

Exhibition: Bit 2018
Venue: Fieramilano City, MiCo – Milan, Italy
Dates: 11 – 13 February 2018
http://bit.fieramilano.it

 

From 11 to 13 February 2018, BIT – International Travel Exhibition returns to Milan, a historic event organized by Fiera Milano, which has brought tourists and travellers from all over the world to Lombardy since 1980.

The success of 2017 reconfirmed the leadership of BIT Milano in the tourism sector in Italy and its strong position in the international travel shows arena: over 65% of the visitors were international, mainly from Continental Europe, with 16% from North America and 11% from Asia.

While the Leisure sector continues to represent the biggest portion of the show (63%), the Luxury sector is growing with 7% of the total exhibitors, while the MICE sector had 30% of the exhibitors. These are some of the figures of BIT 2017:

  • 1,496 Exhibitors
  • 46,718 Visitors
  • 1,850 Journalist
  • 199 Travel Bloggers
  • 1,353 Business Matching Appointments
  • 126 Conferences and Seminars

As in 2017, it will be held in the pavilions of Fieramilanocity and MiCo, in the center of Milan.

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