Middle East Buyers Delegation Visits Macef in Milan

ORIENS organizes high profile group of 30 buyers to visit the exhibition


Milan, 9 September 2012. – Yet again, ORIENS Consulting recruited and organized the participation of thirty top buyers from the Middle East at the Fall edition of Macef, the renowned exhibition for home décor, gifts, silver, tableware, jewelry & furniture that is amongst the top three in the world.

As official promoters of Fieramilano in the Middle East for Macef, this was the sixth time that ORIENS Consulting brought a delegation of reputable regional companies to the exhibition.

Macef specialty lies it its ability to offer buyers the opportunity to meet not only prominent companies like Kenzo Maison B&B Italia, Fendi, Baxter but also medium sized Italian suppliers from different regions of Italy that do not exhibit elsewhere besides Macef. With the high demand for European made products in the Middle East region, this provides the chance to buyers to discover new suppliers with quality products and reasonable prices.

The 93rd edition of the show that closed on the 9th of September 2012 attracted over 1550 exhibitors and around 80,000 visitors and saw the launch of Opere D’arti, which displayed art works that are usually exhibited in art exhibitions only, and also Macef Plus, a new platform through which visitors will be able to visit the stands virtually if they were unable to physically visit every stand during their visit. This edition even introduced cash and carry in the Bijoux area to allow the trade buyers to purchase and have immediate delivery on minimum orders.

Lastly, Abita Mi, took place in conjunction with Macef for the second time and is a design & décor lab that showcases workshops and innovations in the world of design.

Fieramilano hosted a gala dinner for it’s special buyers & exhibitors during which Mr.Enrico Pazzali, CEO of Fieramilano Spa presented their efforts being taken towards the upcoming Expo 2015 in Milan. Also, the winners of the prestigious SBID – International Design Award 2012 that is judged by industry leaders and recognizes designers, architects and manufacturers from around the world were announced. For 2012, the category was divided into two; Residential and Contract and the majority of the winners were from the UK.

On a final note, Macef is one of Italy’s oldest exhibitions and Fieramilano is constantly introducing innovative concepts to keep the exhibitors and visitors close to each other to retain Macef’s charm of offering quality products and exclusive suppliers.