Dubai, 1 November 2017 – During a press lunch organised by ORIENS IBC at the Dubai World Trade Center Club, the organisers of the exhibitions Plast, Ipack-Ima, Meat-Tech, Print4All and Intralogistica Italia, global leaders in the production of machinery and technology for the manufacturing industry, introduced the Innovation Alliance for the first time in the Middle East.

The Innovation Alliance, to be held in from 29 May to 1 June 2018 in Milan,  is a format combining different production sectors sharing the same strong supply-chain principle – from processing to packaging, from plastic processing to industrial and commercial printing, from graphic customization of packages and labels to handling and warehousing of consumption-ready goods. The combined offer of these technologies, concentrated in a single large-scale global event in Fiera Milano, stands out for its ability to innovate, wide-ranging product offer and unparalleled flexibility in engineering complex systems and industrial chains. These qualities make Italian manufacturers of industrial machinery among the best in the world.

The event was well received buy the local business community and had extended coverage on TV, printed and online media in Dubai.