International tourism and travel exhibition
Exhibition: Bit 2021
Venue: Fieramilano City, MiCo – Milan, Italy
Dates: 7 – 9 February 2021
BIT, the International Travel Exhibition, returns to Milan from 7 to 9 February 2021. A historic event organised by Fiera Milano that has brought tourists and travellers from all over the world to Lombardy since 1980.
The success of 2019 reconfirmed the leadership of BIT Milano in the tourism sector in Italy and its strong position in the international travel shows arena: over 65% of the visitors were international, mainly from Continental Europe, with 16% from North America and 11% from Asia.
While the Leisure sector continues to represent the biggest portion of the show (63%), the Luxury sector is growing with 7% of the total exhibitors, while the MICE sector had 30% of the exhibitors. These are some of the figures of BIT 2017:
- 1,496 Exhibitors
- 46,718 Visitors
- 1,850 Journalist
- 199 Travel Bloggers
- 1,353 Business Matching Appointments
- 126 Conferences and Seminars
As in 2019, it will be held in the pavilions of Fieramilanocity and MiCo, in the center of Milan.